Lily's – sustainable camplife

Lily's creates a better world by offering fully equipped tents and wants people to consume more consciously. Lily's rejoices in what is already being produced and with its range of tents, ensures that the vacationer leaves as little footprint as possible while having an amazing stay. In doing so, Lily's is contributing to radical change in slower, more sustainable and happier living. Founders Fiona and Marco are committed to keeping the footprint of camping as low as possible.

By giving Lily's a face, the personification of this idea comes to life. A tad rebellious, a young innovative look and a bit of fighting spirit. The keywords of this branding journey: radical, happy making, quirky, starry sky. This feeling is well reflected in all the designs created within this branding.

Designed for Lily's:
Logo, stickers, various illustrations, merchandise and labels.